Hooked
Nir Eyal
Hooked: How to Build Habit-Forming Products is a book by Nir Eyal that provides a framework for creating products that are designed to form habits in users. The book explains the four-step process of habit formation, known as the Hook Model, which consists of a trigger, an action, a reward, and an investment. The book also provides practical advice on how to use the Hook Model to create products that are engaging and habit-forming. Additionally, the book provides case studies of successful products that have used the Hook Model to create habits in their users.
- Product Managers: To understand how to create products that users will keep coming back to.
- Entrepreneurs: To learn how to create products that will be successful in the market.
- UX Designers: To gain insight into how to design products that will be engaging and habit-forming.
1. Understand the Hook Model
The Hook Model is a four-step process that helps product designers create products that are habit-forming, by providing users with an experience that starts with a trigger, followed by an action, a reward, and an investment that keeps users coming back.
2. Trigger the user to take action
The takeaway from Hooked is that to create habit-forming products, it is important to trigger users to take action by providing them with an immediate reward, creating a sense of progress and accomplishment, and leveraging the user's existing habits and routines.
3. Create a variable reward system
Creating a variable reward system is an effective way to build habit-forming products, as it encourages users to keep coming back to the product by providing unpredictable rewards that keep them engaged.
4. Invest in “Forgetting”
In Hooked, it is suggested that investing in forgetting can be beneficial for habit-forming products, as it allows users to forget the effort required to use the product and instead focus on the reward. This can help to create a positive feedback loop that encourages users to keep coming back.
5. Drive users to “Investment”
In order to create a habit-forming product, it is important to drive users to the "Investment" stage, where they are actively engaged in the product and have a sense of ownership. This can be done by providing users with rewards, such as points, levels, and badges, and by allowing them to customize their experience.
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